Shopkeeper Smith was alarmed when a new business, much like his own, opened in the storefront to the left of him. A huge sign was installed, reading BEST DEALS.

Mr. Smith was troubled a second time when another competitor leased the building on his right, and erected a much larger sign, reading LOWEST PRICES.

At this point Smith was really depressed, however, he came up with an idea. He put the biggest sign of all over his own shop…it read MAIN ENTRANCE.